Event Marketer Archives - Page 12 of 88

Stagecoach 2026: 11 Brand Activations that Fused Western Glam with Hydrating Oases

This year’s edition of the Stagecoach Music Festival brought the biggest names in country music to Indio, CA, including headliners Cody Johnson, Lainey Wilson and Post Malone, with a few surprises (hello, Pitbull!) over the April 24-26 weekend. And while temperatures weren’t scorching as in years past, high winds came out in full force, causing […]

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B-to-B Events

Field Report: Product Demos That Delivered at NAB 2026

The 2026 NAB Show, April 18–22 at the Las Vegas Convention Center, brought together more than 58,000 media professionals shaping the future of how content is created and delivered in entertainment, sports, news, and other forms of storytelling. Almost half of the audience members were first-time attendees, with 22 percent coming from outside the U.S. […]

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B-to-B Events

10 Things We’re Fired up for at the 2026 Experiential Marketing Summit

The 24th annual EMS arrives in Las Vegas this month with a theme that feels fitting for the moment: human connection in the digital age.

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B-to-C Events

The Brief: ‘Pouroscope’ Stations and Billboard Bars

This week’s hot topics in experiential marketing cover billboard bars, “Pouroscope” Stations and Sensoria: The Black Currant Experience.

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B-to-C Events

Experiential Marketing Trend of the Week: Miniaturized Touchpoints

Consumers who are fatigued by the overstimulation and grand gestures often associated with todays’ brand activations may take comfort in a growing industry trend: miniaturized touchpoints. Charming, playful and intriguing, these tiny tokens of engagement, from collectibles to micro-spaces, are earning big-time attention. MGA’s Miniverse MGA Entertainment drummed up a whole lot of buzz […]

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B-to-C Events

IBM Tees up a New Audience—Consumers—with a Masters Watch Party in NYC

Behind the scenes, IBM helps power some of the world’s biggest sports properties, and that means fans often interact with its tech, but not the brand itself. So during this year’s Masters Tournament, of which IBM is a 30-year partner, the b-to-b company teed up a strategy designed to expand its audience beyond customers and […]

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B-to-C Events

How Verde Farms Leveraged its First Pop-up and Influencer Dinner to Educate Consumers

For its first consumer activation, Verde Farms took a big swing, hosting not only a sampling pop-up, but also a five-course VIP dinner for media and influencers—all on the same day. And the two-part event on April 2 paid off, reaching 7,700 Nashville locals and tourists, as well as thousands of social media users. First, […]

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B-to-B Events

Meet the 2026 B-to-B Dream Team

For the last decade, EM has been championing the luminaries of the b-to-b event world, delving into their career journeys, portfolios, sources of inspiration, best practices and industry predictions. This year, as we mark the 10th anniversary of our B-to-B Dream Team recognition program, we’re celebrating nine new all-stars who don’t just execute events—they live […]

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B-to-B Events

B-to-B Dream Team 2026: Meet Danielle Damiano Medeiros of LinkedIn

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Danielle Damiano Medeiros is no stranger to a pivot. Before she landed her role as global head of industry tentpole experiences, events and executive engagement COE […]

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B-to-B Events

B-to-B Dream Team 2026: Meet Shawn Wagner of HPE

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. The pathway to the event industry is rarely linear. Just ask Air Force veteran Shawn Wagner, who made a transition from the military directly into marketing. […]

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