Event Marketer Archives - Chief Marketer

Sonic Sculptures, Art Atlases, Edible Libraries: 12 Steal-Worthy Ideas from Miami Art Week

The who’s who of art and culture convened for a week of exhibitions and events during Miami Art Week 2025, hosted Dec. 1-7, and once again, a horde of brands infiltrated the landscape with the typical invite-only, closed-door experiences that have historically dominated the scene. Even McDonald’s, the unlikeliest of companies to show up, hosted […]

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B-to-B Events

CES 2026: Personalization, Suites, AI in Design and Skin-deep Engagement

Artificial intelligence lives in everything now, from PCs to robots to cars to emotional support pandas. It’s also allowing experience builders to create the storytelling content and scenery of their dreams. Many booths across the now expansive CES 2026 show floor feature visible credits or disclaimers that the space features AI-generated content and that “characters […]

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B-to-B Events

CES 2026: Big Changes, Robot Grooves and More from the Show Floor

Across CES 2026, taking place this week in Las Vegas, January 6-9, stages and studios are proliferating and live-wiring content and conversations across the show floor. Mainstays (Samsung, we’re lookin’ at you) have joined a community of showstopper brands creating immersive and exclusive spaces outside the major convention centers. And theme-park-style thrills of the past […]

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B-to-C Events

Anti-romance Swag Swaps and Digital Love Notes: Add These Ideas to Your Valentine’s Day Activation

If you’re activating around Valentine’s Day this year, there’s still time to steal a few ideas that’ll give your event a little extra oomph. And we’re here to spread the love. There’s no shortage of great experiential campaigns to get the juices flowing, whether it be Snuggle’s heartfelt, interactive mosaic or Godiva’s 20-foot-tall chocolate boxes […]

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B-to-C Events

The Brief: Tailgate Trolling and Beast City

We’re launching our 2026 coverage with hot takes on hot topics in experiential marketing covering tailgate trolling, Blizzard Brew and Starbucks in Beast City.

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B-to-B Events

Top 10 Most-Clicked Trend of the Week Stories of 2025

In a year where designer dolls and love stories grabbed the world’s attention, event marketers also leaned into niche interests and the speed of pop culture across their campaigns. These were among themes across the nearly 50 installments of our Trend of the Week column in 2025, and as the wheels turn for 2026, we’ve […]

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B-to-B Events

Experiential in Color Mentorship Q&A: Gerry Rojas and Natalie Azcona

In 2025, EM expanded the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of industry professionals. We spoke with three mentor/mentee pairs about what the experience has meant to them. Mentor Gerry Rojas and mentee Natalie Azcona know all too well how the events […]

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B-to-C Events

12 Festive Brand Pop-ups and Activations Spreading Holiday Cheer in 2025

Christmastime is here again, and our calendars, inboxes and social feeds have been overflowing with festive pop-ups, holiday markets, light shows and takeovers that have us feeling that warm, merry spirit. We’d have to travel around the world on Santa’s magic time to hit all of the brand activations taking place this month, so we’re […]

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B-to-C Events

Experiential Marketing Trend of the Week: Iconic Sculptures

To capture the fleeting attention of passersby, you have to go big or go home, and this year, we’ve seen brands popping up towering installations of recognizable icons that have had consumers doing a double take, pulling out their phones to snap photos or even just stopping for a moment to admire the temporary monuments. […]

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B-to-C Events

Author Q&A: Dissecting Charles Melcher’s ‘The Future of Storytelling’

The explosion of immersive entertainment experiences just might be the hottest industry topic of 2025—look no further than our fall cover story. And in November, right on cue, author and brand marketing veteran Charles Melcher published “The Future of Storytelling: How Immersive Experiences Are Transforming Our World” (Artisan Books). Over the span of 320 pages, […]

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