Sports Business

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  Cynsiders

  AI Ads Are Forcing the Industry to Get Privacy Right, Finally

  By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital advertising has followed the same pattern. Innovation comes first, guardrails come later. Search, social, and programmatic advertising all scaled rapidly before the industry fully grappled with privacy, transparency, and user trust. The result was predictable: years of regulatory correction, platform […]

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  Cynsiders

  The question isn’t whether AI changes hiring. It’s whether leaders are paying attention

  As AI absorbs more of the tasks that once defined early careers — the research, the drafts, the foundational “grunt work” — media organizations are reckoning with a deceptively simple question: what happens to the people who were supposed to learn by doing it? Chad Maxwell, President of KSM Media, argues that the industry is […]

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  Cynsiders

  Building the New Creator Studio

  The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler, head of creator studio PAVE, thinks most of them are solving the wrong problem. Cutler explains why PAVE’s model — developing new intellectual property alongside creators rather than monetizing what already exists — is closer to the old Hollywood studio […]

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  Cynsiders

  How the 2026 World Cup Reshaped the U.S. News Agenda

  By Raghu Kodige, CEO, Anoki The 2026 FIFA World Cup was not just the biggest sporting event of the summer. It became one of the defining stories on U.S. television news. Over five weeks, coverage moved far beyond match results. Team USA, host cities, underdog runs, controversy and individual players all influenced which stories broke […]

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  Events

  Cynopsis Top Women in Media Awards

  The Cynopsis Top Women in Media Awards recognize the most influential women in media, entertainment, and advertising — honoring leaders across broadcast, streaming, ad tech, esports, sports, digital publishing, and emerging technology. Submit your nomination by August 7 and celebrate the women driving this industry forward. Self-nominations are welcome across 20+ categories, from the C-suite […]

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  Cynsiders

  Solving Hard Data Problems Early to Stay Ahead of Market Shifts

  By Omar Abdala, Chief Data Scientist, Lotame The most important marketing shifts all have the same thing in common: data. And the companies that have benefited the most from these shifts also share something in common: they worked on solving hard data problems before their peers did. Early on, mobile was often dismissed as a […]

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  Cynopsis: Sports

  Cynopsis Sports 06/30/26: World Cup Thrives on U.S. Soil

    Tuesday June 30, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Have you caught the World Cup fever yet? Fox Sports, Telemundo and the litany of brands aligning themselves with the tournament are certainly feeling it, given the notable ratings wins and fan fervor. It also helps that the […]

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  Cynsiders

  The New Battle for the Living Room: Why Distribution Is Becoming as Valuable as Content

  By Raghu Kodige, Founder and CEO, Anoki For the better part of a decade, the streaming wars have been defined by one thing: content. Media companies invested billions in original programming, exclusive sports rights, and expansive streaming libraries, all with the goal of attracting viewers and building subscriber bases. The assumption was whoever owned the […]

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  Cynsiders

  The Four Advertising Myths That Won’t Survive the AI Era

  By Katie McAdams, Chief Marketing & Commercial Officer, Basis AI doesn’t have opinions about how advertising works. It inherits ours. Within a year or two, an autonomous agent will move a real share of your budget without asking permission. But what it does with that money will depend on assumptions most teams have never examined. […]

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  Cynsiders

  How Hyundai Is Using the World Cup to Redefine What a Car Brand Can Be

  Hyundai is making its World Cup moment count. The automaker’s new global campaign, “Next Starts Now,” pairs brand ambassador Son Heung-min with five breakout football talents — and a Boston Dynamics Atlas robot — to put Hyundai’s mobility vision on the world’s biggest sporting stage. Julia Kim, Head of Brand Communications as Hyundai Motor Company, […]

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