Topic

Sports Business

  • Cynopsis: Sports

    Cynopsis Sports 06/30/26: World Cup Thrives on U.S. Soil

      Tuesday June 30, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Have you caught the World Cup fever yet? Fox Sports, Telemundo and the litany of brands aligning themselves with the tournament are certainly feeling it, given the notable ratings wins and fan fervor. It also helps that the […]

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    The New Battle for the Living Room: Why Distribution Is Becoming as Valuable as Content

    By Raghu Kodige, Founder and CEO, Anoki For the better part of a decade, the streaming wars have been defined by one thing: content. Media companies invested billions in original programming, exclusive sports rights, and expansive streaming libraries, all with the goal of attracting viewers and building subscriber bases. The assumption was whoever owned the […]

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    The Four Advertising Myths That Won’t Survive the AI Era

    By Katie McAdams, Chief Marketing & Commercial Officer, Basis AI doesn’t have opinions about how advertising works. It inherits ours. Within a year or two, an autonomous agent will move a real share of your budget without asking permission. But what it does with that money will depend on assumptions most teams have never examined. […]

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    How Hyundai Is Using the World Cup to Redefine What a Car Brand Can Be

    Hyundai is making its World Cup moment count. The automaker’s new global campaign, “Next Starts Now,” pairs brand ambassador Son Heung-min with five breakout football talents — and a Boston Dynamics Atlas robot — to put Hyundai’s mobility vision on the world’s biggest sporting stage. Julia Kim, Head of Brand Communications as Hyundai Motor Company, […]

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    For New York Life, When the Whistle Blows, the Real Story Begins

    New York Life’s new docuseries “The Assist” takes USMNT stars Tyler Adams, Tim Ream, and Matt Turner off the pitch and into the moments that actually made them. Coaches. Family. Mentors. The people behind the players. The series is built around the relationships and support systems that shaped three very different paths to the world […]

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    Why Local Media Sellers Need Different Tools Than National Buyers

    By Ribeye VP of Product & Engineering Martin Lasarga Local media sellers are working harder than ever. As local TV revenue fragments across channels and competition for advertising dollars intensifies, many organizations no longer have the staffing models that once supported dedicated planners, traffickers, analysts, and account managers. The work still needs to get done. Increasingly, […]

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    Time is Money. But Is It?

    Ted Royer, Co-Founder and Creative Lead at Folk Devils, asks: What happens when technology weakens the traditional relationship between time and value?   Zach gained low-level advertising fame for the wrong reason.   In an anecdote that has circulated in agency circles for years, Zach was taking multiple freelance assignments simultaneously, collecting day rates from […]

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    Lead the Disruption or Lose Your People

    AI isn’t just changing jobs — it’s testing leadership. David Grossman of The Grossman Group has seen what separates executives who navigate restructuring successfully from those who don’t. Spoiler: it’s not strategy. It’s communication How should executives communicate AI-related layoffs to the rest of the organization ? How matters more today in an AI-related layoff […]

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    Not All Reach Is Equal: Why Creator TV Is the New Holy Grail for Engagement-Driven Brands

    By Aaron DeBevoise, CEO of Spotter Reach is abundant. Media buyers see this play out every quarter: you can purchase impressions at scale across dozens of platforms, hit your GRP targets, and still watch your client’s brand slide past an audience that never looked up from their scroll. Volume and attention are not the same […]

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    Rise to the Occasion: Books, Hollywood, and the Art of Adaptation

    Rise Literary recently launched a partnership with veteran TV producer Joy Gorman to help guide authors for book-to-screen adaptations. The partnership will also launch a publishing imprint with Simon & Schuster that focuses on connecting TV and film IP with publishing opportunities.We caught up with Kristen McGuiness, CEO & Publisher of Rise, to talk book-to-screen […]

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