Cynopsis Archives - Chief Marketer

Time is Money. But Is It?

Ted Royer, Co-Founder and Creative Lead at Folk Devils, asks: What happens when technology weakens the traditional relationship between time and value? Zach gained low-level advertising fame for the wrong reason. In an anecdote that has circulated in agency circles for years, Zach was taking multiple freelance assignments simultaneously, collecting day rates from […]

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Cynsiders

Lead the Disruption or Lose Your People

AI isn’t just changing jobs — it’s testing leadership. David Grossman of The Grossman Group has seen what separates executives who navigate restructuring successfully from those who don’t. Spoiler: it’s not strategy. It’s communication How should executives communicate AI-related layoffs to the rest of the organization ? How matters more today in an AI-related layoff […]

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Cynsiders

Not All Reach Is Equal: Why Creator TV Is the New Holy Grail for Engagement-Driven Brands

By Aaron DeBevoise, CEO of Spotter Reach is abundant. Media buyers see this play out every quarter: you can purchase impressions at scale across dozens of platforms, hit your GRP targets, and still watch your client’s brand slide past an audience that never looked up from their scroll. Volume and attention are not the same […]

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Rise to the Occasion: Books, Hollywood, and the Art of Adaptation

Rise Literary recently launched a partnership with veteran TV producer Joy Gorman to help guide authors for book-to-screen adaptations. The partnership will also launch a publishing imprint with Simon & Schuster that focuses on connecting TV and film IP with publishing opportunities.We caught up with Kristen McGuiness, CEO & Publisher of Rise, to talk book-to-screen […]

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Cynopsis: Sports

Cynopsis Sports 05/26/26: Netflix Gets Upfront and Personal With the NFL

Tuesday May 26, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. The best in sports media are headed to New York. The 2026 Cynopsis Sports Awards take place June 4, and this year’s finalist lineup reads like a who’s who of the industry — ESPN, NBC, Fox Sports, Prime […]

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The Art of the Edit

For editors working at the highest levels of unscripted television, the job is as much about shaping a story as it is about cutting one. Few understand that better than the team at Outpost, the St. Louis-based post-production company behind HBO’s sprawling docuseries “U.S. Against the World.” Lucas Harger, a film and commercial editor and […]

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Cynsiders

The New Upfront Playbook

Two of WBD Advertising’s top executives — Ryan Gould, President of Go to Market, and Bobby Voltaggio, President of Platform Monetization — put their heads together to share what’s driving the conversation this Upfront season, and where premium video is headed next. What do you think is the most significant trend this Upfront season? […]

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Cynsiders

Meeting Audiences in Motion: On-the-Go Video’s Role in a Fragmented Media Landscape

As streaming fragments audience attention and competition for eyeballs intensifies, entertainment marketers are rethinking where — and how — they reach consumers. On-the-go video has emerged as a compelling answer, capturing audiences in real-world moments before decisions are made, not after. Andrei Maglica, RVP of Client Partnerships at GSTV, talks about how out-of-home video is […]

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Cynsiders

Reinventing the Ritual

The television Upfront has survived streaming, cord-cutting, and the rise of programmatic — but 2026 may be its most pivotal test yet. As biddable media reshapes how advertisers buy, the industry’s annual commitment ritual is under pressure to prove it still delivers something real-time markets can’t. Samantha Rose, Executive Vice President and Head of Integrated […]

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Cynsiders

Outcomes Over Inventory: Disney Advertising’s 2026 Upfront View

The Upfront is changing — and few people have a better view of that shift than Adam Monaco, EVP of Sales at Disney Advertising. With a portfolio spanning premium entertainment, live sports, and one of the most powerful streaming platforms in the world, Monaco is at the center of how the industry is moving from […]

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