Sports Business
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Cynsiders
From Cart to Couch: How Retail Data Is Powering the Next Era of Premium Video
The lines between retail media and premium video are disappearing fast – and the convergence of retail data and premium streaming is reshaping how marketers define audiences, measure success and drive real-world sales lift. Cynopsis asked Molly Ryan, Director of Agency Partnerships, Kroger Precision Marketing, for her take. You work at the intersection of retail […]
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Cynopsis: Sports
Cynopsis Sports 02/24/26: Hockey Is Having a Moment; ESPN Launching Women’s Sports Sundays
Tuesday February 24, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. The Milan Cortina Winter Olympics came and went in the blink of an eye, capping what was a busy—and “legendary”—February for the folks at NBC Sports. That doesn’t mean sports are slowing down, with the NBA regular season […]
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Cynsiders
TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Convergent TV World conference is taking place on March 5-6 in New York City. Click here to register. “Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to industry experts that Cynopsis […]
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Cynsiders
Retail Influence vs. Conversion: Turning Sports Advertising Awareness Into Action
By Murry Woronoff, Director of Research at Adtaxi Every year, brands invest billions to align themselves with the world’s biggest sports moments, from the Super Bowl to the Winter Olympics, the FIFA World Cup, and the NBA Finals. The promise is scale. Emotion. Cultural relevance. But here’s the uncomfortable truth revealed by consumer research: while […]
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Cynsiders
AI Won’t Save You From Your Bad Data
By Brian Silver, EVP of Global Marketing Solutions at TransUnion At CES this year, AI was everywhere. But the thing that stood out most was not a flashy demo or a new use case. It was a statistic: 60 percent of AI projects will be abandoned this year because companies are not ready from a […]
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Events
Convergent TV Awards
The Convergent TV Awards honor brands, agencies, and platforms shaping the future of cross-screen innovation across TV, streaming, gaming, and digital media.
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Cynsiders
Has CTV measurement Truly Caught Up to the Sophistication of Digital Advertising?
Connected TV was supposed to fix what traditional television never could: opaque measurement, broad assumptions, and probabilistic outcomes built on GRPs. And in many ways, it has. But the real question is not whether CTV is more measurable than linear TV — it clearly is. The more meaningful debate is whether CTV measurement has truly […]
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Cynsiders
CTV’s Supply Chain Isn’t Broken — It’s Misunderstood
The industry keeps saying CTV’s supply chain needs to be “cleaned up.” Fewer intermediaries. Fewer pipes. More “direct” paths. The assumption is that complexity itself is the problem — that if we flatten the ecosystem, transparency and efficiency will follow. But what if complexity isn’t dysfunction? What if it’s simply the structural reality of how […]
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Cynsiders
Expanding the Black Narrative: The Importance of Telling the Full Story
By Narendra Reddy, COO, The Africa Channel Inc. Another Black History Month is upon us, a time traditionally used to honor and reflect on the hundred years of history built by Black America. But Black history is not finished. In fact, it’s still being written and it includes a multitude of voices, experiences and narratives […]
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