AdExchanger Archives - Page 9 of 78

Gold Medal CTV

The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ripple effects of policy decisions.

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AI

One Chatbot’s Journey To Introducing Ads That Don’t Suck

Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah.

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Marketers

Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far)

During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point.

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Data-Driven Thinking

Ad Tech Says It’s Not In The Surveillance Business. Now Is The Time To Prove It

I’ve been thinking a lot about the RFI issued by US Immigration and Customs Enforcement in late January. ICE asked data providers and tech vendors to share information on how their tools and services could be used to “directly support investigations.” The RFI spelled it out: “The Government is seeking to understand the current state […]

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Marketers

Q4: Omnicom’s IPG Merger Is An AI Test Case

On Wednesday, Omnicom reported its first earnings since closing its $13.5 billion acquisition of IPG, and guess what? AI will be a key growth driver for the combined company. (Uh, duh.) Executives framed the deal as a “data-led AI transformation,” highlighting plans to use AI for targeting, measurement and creative testing through Omni, Omnicom’s centralized […]

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Data-Driven Thinking

Why Smart Marketers Look Beyond The Leading Platforms To Deliver Outcomes

Across industries, marketing teams are navigating a brutal equation: shrinking budgets, leaner teams and rising performance pressure. In this environment, platforms like Meta and Google dominate the ecosystem. Their unrivaled scale and AI-powered technology make them safe bets for marketing and user acquisition. But as these leaders push further into automation, they’ve reduced the manual […]

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How Publishers Can Stay in Control and Boost Profitability With AI-Powered Ad Selling

AI is already reshaping how media is bought, optimized, and measured, but too often publishers are watching the value flow elsewhere. In this webinar, join AdButler and AdExchanger as we explore how publishers can stay in control and boost profitability by putting AI to work across the ad selling lifecycle. We’ll highlight where AI can […]

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Events

Top Women in Media & Ad Tech

We’re pleased to announce, the Top Women in Media & Ad Tech will join the Top Women Network, a celebration of 1,500+ women in media and ad tech, taking place in November 2026. The Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the women who are making an impact in the greater […]

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Events

Convergent TV Awards

The Convergent TV Awards honor brands, agencies, and platforms shaping the future of cross-screen innovation across TV, streaming, gaming, and digital media.

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Programmatic IO New York

Programmatic I/O 2026 brings together brands, agencies, publishers, and ad tech leaders to explore how commerce-driven signals, AI, and performance intelligence are reshaping programmatic advertising across CTV, retail media, digital, audio, mobile, and emerging channels. Through practical sessions, peer discussions, and hands-on workshops, attendees gain real-world strategies that scale across platforms. Site launching soon. Season pass […]

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