Engagement
-
Acquisition
How Companies Can Showcase Their Values During COVID-19
How your business can support those in need and demonstrate its values during COVID-19.
-
Data Driven ROI
CMO Chat: Mastercard, Ally Financial, NerdWallet on What Makes a Successful CMO
The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.
-
Engagement
How Brands Can Join the Conversation About Racial Inequality: Four Considerations for Marketers
Considerations for marketers who want to participate is the diversity conversation.
-
Digital
Media, Esports Companies Weigh In on Protests, Express Support for Black Lives Matter
Brands spanning a variety of industries have weighed in on the protests and civil unrest happening across the globe this week.
-
Acquisition
Marketers on Fire: e.l.f. Cosmetics CMO Kory Marchisotto
A conversation with e.l.f. Cosmetics’ CMO about the brand’s recent refresh, incredible TikTok success and consumer insight-focused approach.
-
Acquisition
Marketing to Moms Amid COVID-19: Seven Insights for Brands
Seven unique scenarios experienced by moms today that can inform brands’ marketing strategies
-
Digital
Brands on Fire: Ally Financial CMO on Marketing Shifts During COVID-19
We chat with Ally Financial CMO Andrea Brimmer about the brand’s COVID relief offerings and how it’s reshaping its marketing strategy.
-
Digital
How Brands Can Respond to New Social Behaviors Relating to COVID-19
How marketers can prepare for evolving consumer sentiment and adjust their content strategies accordingly.
-
Acquisition
Lessons Learned For B2B Marketers: Financial Software Company Model N Pivots to Virtual
Lessons learned for B2B marketers to consider when taking an in-person event online.
-
Acquisition
How Jameson Adapted Its Marketing Strategy for the COVID-19 Pandemic
Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.