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  • OMD Worldwide’s Ben Hovaness On What We’re Getting Wrong About The Open Web

    OMD Worldwide Chief Media Officer Ben Hovaness, thinks the advertising world might be thinking about the open internet wrong way, right down to the terminology we use to describe it.

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  • Predictive AI Can Unlock The Value Of Unpredictability

    Campaign planners are the oracles of advertising, poring over prior results, designing A/B tests, identifying target audiences and crafting compelling messages to maximize the chance of success. Through well-honed hunches and cold hard data, advertising mixes art and science to peer into the future.  Now, AI is ushering in the next frontier of brand-on-brand competition. […]

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  • Still Simmering: DirecTV CMO on Disney Debate Decision, $30 Credits

    DirecTV has lost a not immaterial number of customers as a result of its carriage impasse with Disney, according to CMO Vince Torres.

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  • Field Report: Walls, Wellness and Art at the MAGIC / Project Shows

    MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. “Each new season gives us an opportunity to bring fresh perspectives and new topics to explore within the fashion industry, […]

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  • Look What You Made Her Do: Swift’s Endorsement Yields PR Lessons

    Taylor Swift’s media savvy never ceases to amaze even the most seasoned PR professionals. Many communicators had something to say about her presidential endorsement and how she delivered it.

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  • What Are the Top Data Clean Rooms Solutions?

    You must dig deep into each PET solution, to decide which works best for your business goals. For instance, how do you decide which Data Clean Rooms (DCR) fits best? We analyzed to discover seven of the top Data Clean Room solutions to help you find the perfect fit for elevating your business’s data strategy.

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  • Making Viewers Feel Good

    JUMA Entertainment is known for feel-good programming like The Singing Bee, Pool Kings, and upcoming CBS specials Secret Celebrity Renovation (September 20) and The Greatest @Home Videos with host Cedric the Entertainer (seen at left, September 27). Bob Horowitz, founder and president of JUMA Entertainment, shares his thoughts on connecting with viewers. How are the […]

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  • Shoppers plan to spend less this holiday season

    One in three shoppers plan to spend less on 2024 holiday shopping compared with last year, according to a new survey.   A quarter of shoppers plan to spend more, and most shoppers, at 43%, plan to spend the same on holiday shopping this year compared with last year, according to a newly released Bankrate […]

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  • What Is the Role of AI in Mobile Measurement and Attribution?

    Lou Hong, VP of Marketing at Adjust, explores how AI is transforming mobile measurement and attribution, enhancing data analysis and compliance with privacy regulations. Learn how privacy-centric models are reshaping the mobile industry. AI has already begun transforming various aspects of mobile marketing, from personalized recommendations to predictive analytics. As AI technologies evolve, their impact […]

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  • FTC Commish Calls Out Latino Representation in Media

    It was a packed room at the St. Regis in Washington, D.C. on Wednesday, as former FTC Commissioner Noah Phillips joined sitting Commissioner Alvaro Bedoya during The Media Institute Communications Forum Luncheon to discuss his perspective on hot topics such as protecting children’s privacy, fraud and AI. The free-flowing discussion even delved into TV viewing, with Bedoya complaining about a lack of Latino representation and the skewed portrayal of existing Latino characters, particularly regarding dialects and accents.

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