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B-to-B Events
Surf Expo Exhibit Trends: Brands Roll in with Wood Features, Pony Walls, Live Models
We were stoked to attend our first Surf Expo, Sept. 5-7 at the Orange County Convention Center in Orlando, and the exhibitor community proved very friendly and welcoming, eager to show off their products and beach-inspired booths. From wetsuits to bucket hats to flip flops, we explored the variety of exhibits that made up the largest and longest-running watersports, beach and resort lifestyle trade show, and noticed five exhibit design and build trends that were unique to Surf Expo and the watersports audience.
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B-to-B Events
Field Report: Top 10 Beachy Booth Builds that Made Waves at Surf Expo
As the Florida heat was raging outside, Surf Expo brought cool, beachy vibes from the watersports and coastal lifestyle industries to Orlando’s Orange County Convention Center (OCCC), Sept. 5-7. More than 6,000 qualified buyers from global retailers explored 650-plus exhibitor booths that showcased products from surf, beach and resort categories, ranging from swimsuits and sportswear to marine plush and souvenir gifts.
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Sponsorships
Inside AARP’s Rolling Stones Tour Sponsorship: ‘Lightning in a Bottle’
AARP, the association for people 50 and older, is all about popping up in unexpected spaces where it can engage its current audience as well as the next generation. When the Rolling Stones approached AARP to sponsor the ’24 Hackney Diamonds North American Tour, which hit 16 cities from April to July, the brand saw an opportunity to satisfy that dual-purpose strategy and supersize on surprise and delight.
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B-to-B Events
Small Conference, Big Thinking: How Quest Software Breathed New Life into its Sales Kickoff
It was out with the old and in with the new at Quest Software’s 2024 internal sales conference in Anaheim, CA, as the brand overhauled the annual event with a festival-inspired theme designed to support its forward-looking company vision.
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The Big Story
An Interview With A Star Witness In The Ad Tech Trial Of The Century
Programmatic is taking center stage in a courthouse in Alexandria, Virginia. Since Monday, the mechanics of online ad auctions, header bidding and Google’s dynamic allocation and unified pricing rules have been discussed as part of the antitrust trial against Google, which kicked off this week but has been years in the making. AdExchanger has been […]
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Marketers
OMD Worldwide’s Ben Hovaness On What We’re Getting Wrong About The Open Web
OMD Worldwide Chief Media Officer Ben Hovaness, thinks the advertising world might be thinking about the open internet wrong way, right down to the terminology we use to describe it.
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Data-Driven Thinking
Predictive AI Can Unlock The Value Of Unpredictability
Campaign planners are the oracles of advertising, poring over prior results, designing A/B tests, identifying target audiences and crafting compelling messages to maximize the chance of success. Through well-honed hunches and cold hard data, advertising mixes art and science to peer into the future. Now, AI is ushering in the next frontier of brand-on-brand competition. […]
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Programming
Still Simmering: DirecTV CMO on Disney Debate Decision, $30 Credits
DirecTV has lost a not immaterial number of customers as a result of its carriage impasse with Disney, according to CMO Vince Torres.
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B-to-B Events
Field Report: Walls, Wellness and Art at the MAGIC / Project Shows
MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. “Each new season gives us an opportunity to bring fresh perspectives and new topics to explore within the fashion industry, […]
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Media Relations
Look What You Made Her Do: Swift’s Endorsement Yields PR Lessons
Taylor Swift’s media savvy never ceases to amaze even the most seasoned PR professionals. Many communicators had something to say about her presidential endorsement and how she delivered it.
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