Articles by Richard H. Levey

CM Listline Special Report: Health Conscious Consumers

|  by Richard H. Levey

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online

Chief Marketer Listline May 14

|  by Richard H. Levey

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include The Wildlife Society, New Technology Early Adopters and Committee for Justice.

Loyalty Programs: Points To Reject

|  by Richard H. Levey

There's more to loyalty marketing than points. The key question is whether loyalty marketing can exist without points at all. The answer? A probably yes -- but it won't be easy.

Managing a Modern Marketing Database

|  by Richard H. Levey

Modern marketing databases are asked to do much more than they have in years past. Decision Software's Jeff Fowler offers insight into designing and structuring platforms for maximum benefit.