Marketing Hall of Fame Names Patagonia, Nike, Others
Four outstanding marketers were named to the 2015 Marketing Hall of Fame. We learn their journeys and the four share lots of lessons.
Four outstanding marketers were named to the 2015 Marketing Hall of Fame. We learn their journeys and the four share lots of lessons.
You have a great client and you know that could recommend others, but how best to go about that. Here are seven ways to make sure the connection happens!
KFC's Tray Typer is an innovative marketing tool that let's customers use a bluetooth keyboard to text from their phones.
This article delivers seven easy-to-use interactive content marketing tools to maximize the impact of your marketing.
"Fem-vertising" is making great strides as a new marketing method to put women and girls in a more realistic light.
Has the "Agency of Record" model been replaced by "project" work? This article gives us some insight from both agency and brand experts.
Are you feeling lucky? The “Ridiculously Good Bags of Cash” contest is hiding game pieces worth thousands in Cape Cod Potato Chip bags.
Join us on June 16 in NYC to celebrate the 2015 PRO Awards winners. Also on the agenda: PROMONext, our fast-paced educational sessions with top brand speakers.
The Humane Society is out with a public service announcement sending a message about the cruelty of puppy mills through an unbranded video.
Kevin Krone, CMO of Southwest, shares his thoughts on a number of issues including the state of marketing, the company's rebranding and data.