Green & Black’s Chocolates Live Events: Part Focus Group, Part Lead Gen

|  by Patty Odell

Green & Black Organic Chocolate has three flavor suggestions (from among its 13 varieties) for chocolate lovers who feel like kids again when they eat chocolate, who prefer sporty dress styles and who like to spend their leisure time networking. How is Green & Black determining which consumers possess these attributes? It's asking them, through…

Two Picks to Win the NFL Loyalty Game

|  by Patty Odell

Papa John’s, the Official Pizza Sponsor of the NFL, is playing to its most loyal customers while adding new ones by offering the chance to win one of 60,000 free pizzas each week during the regular season.

Social Fits Chicos

|  by Patty Odell

Women's apparel marketer Chico's FAS is quite happy using social media to come into the middle of the conversation. With the women-over-40 demographic

Beauty Marks

|  by Patty Odell

One of Estée Lauder's favorite sayings was Tell-a-phone, tell-a-graph, tell-a-woman, based on her strong belief that once a woman tried and liked a product,

Walmart Races to NASCAR Fans

|  by Patty Odell

Walmart has launched a new annual regional program in California. It began with a wave of the green flag at the Toyota Save Mart 350

Tropicana Introduces New Flavors

|  by Patty Odell

Tropicana Trop50 introduced two new flavors this summer Lemonade and Raspberry Lemonade by opening up a lemonade stand in New York City's Times Square.