Lynne d Johnson
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AI
9 Ad Tech Leaders React to the DOJ’s Plans for Google
What happens if Google is forced to divest Chrome or Android? How might Google’s potential breakup reshape digital advertising? Seven industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech.
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AI
Averting “Ad-tastrophe”: Strategies for Balancing Revenue and User Experience
Intrusive ads frustrate 73% of desktop users—more than privacy or security concerns. Discover how digital media owners can tackle this challenge by adopting user-centric strategies, with insights from Jan Wittek, Chief Commercial Officer at eyeo, and the latest eyeo-Harris Poll report.
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Beyond the Firewall: 7 Bold Lessons on Brand Safety from Day 1 of Brand Safety Summit
Brand safety should not be about throwing up a wall, it should focus on building trust in every corner of the digital media and ad tech ecosystem. Discover seven essential lessons from Brand Safety Summit Day 1, where industry leaders tackled evolving brand safety challenges, from AI-driven brand suitability to merging sustainability with ad performance.
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Behind the News
Click, Cancel, Clash: Inside Ad Tech’s Fight Against the FTC’s New Rule
The Interactive Advertising Bureau (IAB), along with the NCTA (Internet & Television Association) and the Electronic Security Association (ESA), have filed a lawsuit against the Federal Trade Commission (FTC) to block its new Click to Cancel rule. Is the FTC “overstepping its authority?” Let’s dig into why the industry is pushing back.
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Diverse Data Matters: Unpacking AI, Culture, and Inclusivity at BlackWeek
With AI, everyone’s talking about efficiency, scale, and optimization. But at BlackWeek’s “Diverse Data Matters – DE&AI” session, the conversation took a turn — toward the very real blind spots lurking in AI’s algorithms.
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5 Big Ideas We Took Away From CIMM Summit — Identity Resolution Was the Biggest
The Coalition for Innovative Media Measurement (CIMM) Summit 2024 delivered fresh perspectives on identity resolution, audience fragmentation, and the evolving TV ecosystem. Here’s what we learned and why it matters to the future of media measurement.
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It’s Time to Unlock Audience Amplification: Share Your Insights Now!
With publishers facing challenges like third-party cookie deprecation and declining referral traffic, they need answers right now. Take our survey to uncover new audience amplification strategies to drive revenue beyond your website.
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The Open Internet’s Future: On Life Support or Ready for a Glow-Up?
As walled gardens continue tightening their grip on ad spend, the future of the open internet remains uncertain. Explore insights from Programmatic IO’s session, “The Future of the Open Internet Is…?” where industry experts discussed how publishers can adapt, evolve, and reclaim their value.
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Behind the News
Google vs DOJ Trial Week 3: Ad Tech Spaghetti and Courtroom Drama
Get the lowdown on week three of the Google vs. DOJ trial from the AdMonsters editors. The plot thickens as Google’s defense strategy unfolds, revealing a complex web of power plays in the ad tech ecosystem.
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Rethinking Brand Safety: Lessons from Jana Meron on News Advertising in 2024
Advertisers miss out on reaching engaged, high-value audiences by fearing news content. Washington Post’s Jana Meron explains why it’s time to rethink brand safety in news advertising.
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