Can magazines hold onto their identities as they feverishly try to adapt to the surge of the likes of iPhones, iPads, smartphones and tablets? And can they keep marketing themselves through the seemingly old-fashioned direct mail? That was part of the message that came out of the Direct Marketing Association’s Circulation Day conference at the…
Chief Marketer recently spoke with Kevin Culbert, senior analyst at marketing research firm Ibisworld Inc. to get his take on the changing role of direct mail in the fact of rising postal costs and an ever evolving communications landscape. CM:Overall, how did direct mail fare during the economic downturn?
In this age of eroding privacy and some very public attacks on women’s intimate activities, it’s really refreshing to see a program in parts of California that enables teenagers to buy and otherwise get their hands on condoms via direct response.
Some uncertainty looms about how the Presidential election will affect direct marketers' mailing patterns and spending.
As the overall economy is apparently on an upswing credit card direct mail offers are also coming back after several years of decline. For some insight into this, Chief Marketer spoke with Andrew Davison, senior vice president, Mintel Comperemedia, which tracks credit card direct mail. CM: How many credit card direct mail offers were sent…
Some larger catalog mailers have applauded the U.S. Postal Service's recent proposals to lay off as many as 35,000 employees and shutter more than 220 facilities around the country.
To save the USPS, one lawmaker proposed getting rid of nonprofit postage discounts
It seems like everything old is new again at United Parcel Service .
Overall list prices continue to fall, according to the Winter 2012 Worldata (www.worldata.com) list price index.
A multichannel approach of direct mail, radio, email and print has helped the Winston-Salem Symphony increase ticket sales by more than 50% and increase the number of concert series subscribers by 12%.
