Brian Quinton

• Data Driven ROI

  Red Rose Stirs Sharing with Ecard Valentine Promotion

  Red Rose Tea is stirring brand fans’ memories of shared times with friends in an ecard Valentine campaign.

• Data & Analytics

  Half of Top Luxury Brands Are “Feeble” in Mobile: Study

  A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands’ mobile portals.

• Social

  CPG Web Visitors Shop Those Brands More in Stores: Study

  Shoppers who visit the web sites for consumer packaged goods brands before setting foot in a store spend up to 37% more on those brands in store than those who did not come to the web sites, according to new research from Accenture, comScore and dunnhumby USA

• Engagement

  JC Penney Opts Out of the Discounting Arms Race

  Depending on your viewpoint, JC Penney announced Wednesday that it is migrating down

• Brian Quinton

  Brian Quinton is the executive editor of Chief Marketer. He has been with Penton Media's marketing group since 2004, and served as a senior editor on Direct and editor-at-large on Promo. Previously he covered telecom for Telephony, now Connected Planet.

• Promo

• Walgreens Takes to the Tweets to Tell Its Side of Prescription Flap

  As can be seen from Erik Hauser

• Data & Analytics

  Catalog Spree Says iPad Shoppers Engage More, Spend More

  It was, by all estimates, a big year for gifting the Apple iPad 2 tablet, with analysts predicting fourth-quarter sales of 13.5 million units. That’s up 84% over the sales of the original iPad in the same quarter 2010.

• Data & Analytics

  10 Ways to Make Email Work Harder

  Is there synergy in your digital marketing budget plans for 2012? A survey by marketing research firm 6S Marketing suggests a continued misalignment between email marketing spend and consumer behavior.

• Digital

  Betty Crocker Hits Sweet Spot with How-to Cake Videos

  Rather than reaching for a clever, entertaining video premise that had lots of virality but no staying power, General Foods’ Betty Crockret brand looked at what people really wanted from their product online. They found the answer in kids’ birthday suggestions and now dominate the cake demo space.