Articles by Brian Quinton

Red Rose Stirs Sharing with Ecard Valentine Promotion

February 16, 2012 |  by Brian Quinton

Red Rose Tea is stirring brand fans' memories of shared times with friends in an ecard Valentine campaign.

Half of Top Luxury Brands Are “Feeble” in Mobile: Study

February 11, 2012 |  by Brian Quinton

A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands' mobile portals.

CPG Web Visitors Shop Those Brands More in Stores: Study

February 8, 2012 |  by Brian Quinton

Shoppers who visit the web sites for consumer packaged goods brands before setting foot in a store spend up to 37% more on those brands in store than those who did not come to the web sites, according to new research from Accenture, comScore and dunnhumby USA

JC Penney Opts Out of the Discounting Arms Race

January 28, 2012 |  by Brian Quinton

Depending on your viewpoint, JC Penney announced Wednesday that it is migrating down

Brian Quinton

January 18, 2012 |  by Brian Quinton

Brian Quinton is the executive editor of Chief Marketer. He has been with Penton Media's marketing group since 2004, and served as a senior editor on Direct and editor-at-large on Promo. Previously he covered telecom for Telephony, now Connected Planet.

Promo

January 17, 2012 |  by Brian Quinton

Walgreens Takes to the Tweets to Tell Its Side of Prescription Flap

January 14, 2012 |  by Brian Quinton

As can be seen from Erik Hauser

Catalog Spree Says iPad Shoppers Engage More, Spend More

January 13, 2012 |  by Brian Quinton

It was, by all estimates, a big year for gifting the Apple iPad 2 tablet, with analysts predicting fourth-quarter sales of 13.5 million units. That’s up 84% over the sales of the original iPad in the same quarter 2010.

10 Ways to Make Email Work Harder

January 10, 2012 |  by Brian Quinton

Is there synergy in your digital marketing budget plans for 2012? A survey by marketing research firm 6S Marketing suggests a continued misalignment between email marketing spend and consumer behavior.

Betty Crocker Hits Sweet Spot with How-to Cake Videos

January 4, 2012 |  by Brian Quinton

Rather than reaching for a clever, entertaining video premise that had lots of virality but no staying power, General Foods' Betty Crockret brand looked at what people really wanted from their product online. They found the answer in kids' birthday suggestions and now dominate the cake demo space.