2012 PRO Award Finalist, Best Creative: Neverstop for Uniqlo

|  by Brian Quinton

Japanese apparel maker Uniqlo built U.S. brand awareness with a set of NYC pop-up stores, by HWKN and Neverstop, that also functioned as glowing out-of-home media elements at the end of the sales day.

When Data Gets Too Big

|  by Brian Quinton

“Big data” is the new hot topic, the latest hook to sell marketing books and webinars, and I can’t wait for it to go away. Not because there’s not a large kernel of truth buried in it: Marketers can make very profitable use of the amounts of data they may already hold on their customers,…

2012 PRO Award Finalist: Weber Shandwick for Kraft Foods

|  by Brian Quinton

On March 6, 2012, the Oreo cookie celebrated its 100th birthday. Weber Shandwick was charged with ensuring that the celebrations were well publicized and received extensive media attention. The agency focused on bringing back the spirit of childhood while working toward a goal of making 1million birthday moments happen globally and asking consumers to submit…

2012 PRO Award Finalist: The Integer Group for MillerCoors

|  by Brian Quinton

To Increase case sales of Coors, MillerCoors worked with the Integer Group to get a message out to Latinos of Mexican and Dominican heritage that the National Puerto Rican Day Parade on June 12, 2011 was a time for all Latino groups to "emboricuate" (refresh) their celebration.

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