Articles by Beth Negus Viveiros

McDonald’s, Pizza Hut & More Chains Help Post Hurricane Harvey

September 7, 2017 |  by Beth Negus Viveiros

McDonald’s, Waffle House, Papa John’s and many other fast food brands opened their doors and their hearts to first responders and displaced residents in the wake of Hurricane Harvey.

B2B Millennials Place Value on Relationships: Survey

September 6, 2017 |  by Beth Negus Viveiros

Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.

Whirlpool & Firestone Building Products’ B2B Live Event Tips

August 25, 2017 |  by Beth Negus Viveiros

Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert this week.

B2B Connect to Convert: Lead Gen, Brand Buzz, An Eclipse & More

August 25, 2017 |  by Beth Negus Viveiros

Here's some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse.

10 Tips for Creating B2B Copy that Connects

August 22, 2017 |  by Beth Negus Viveiros

Do your words really capture prospects’ attention? a At B2B Connect to Convert this week, Nancy Harhut shared a key ideas for better B2B copy writing in a content master class.

B2B Sales and Marketing Alignment Improving: Survey

August 17, 2017 |  by Beth Negus Viveiros

Alignment between B2B sales and marketing teams is improving, increasing the opportunities for account based marketing, according to a new survey from Televerde.

Majority of Marketers Unsatisfied With Attribution: Report

August 15, 2017 |  by Beth Negus Viveiros

Only 7.1 percent of marketers are truly satisfied with their organization’s marketing attribution efforts, according to a new report from the DMA.

Touchtown Engages Senior Centers With Marketing Automation

August 15, 2017 |  by Beth Negus Viveiros

Marketing automation is helping Touchtown get user-friendly tech solutions into the hands of seniors, and gently welcome them to the digital age.

What Are the Biggest B2B Pain Points?

August 10, 2017 |  by Beth Negus Viveiros

Are you a B2B marketer feeling the pain? You’re not alone. We asked several of our speakers at this month’s B2B Connect to Convert summit what they thought were the biggest challenges facing B2B marketers today.

Vineyard Vines Markets the Good Life

August 9, 2017 |  by Beth Negus Viveiros

Learn how Vineyard Vines built their brand around the aspirational quality of preppie clothing.