From a marketer’s perspective, Baby Boomers have a lot going for them.
Boomers are wealthy, tech-savvy—yes, tech-savvy!—and there’s plenty of them. In this article from Forbes, written by a person who knows a thing or two about Boomers, Karina Tama–Rutigliano, senior digital marketing manager at Caring People Inc., where she leads SEO, PPC and content marketing.
She shares five key things marketers need to know when marketing to Baby Boomers.
For example, Baby Boomers are more tech-savvy than a marketer might think and then use it differently than younger Millennials. They use search engines, email and spend time shopping online instead of heading out to the mall. They read blogs and online articles and enjoy spending time watching videos.
“Because of the size of the baby boomer population, nearly every industry has an audience in this marketing sector. When marketing to baby boomers, it’s important to understand who they are, where they come from, and where they hope to be in the future when getting their attention for your business,” Tama-Rutigliano says.