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HOME > ARCHIVES FOR SEPTEMBER 2013

creative director

Article

Sep. 30 2013




RedPeg Exec Creative Director on Creative’s New Role 1

David Shackley, executive creative director at RedPeg Marketing offers a look into the new order of creatives.

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cat-website-1

Article

Sep. 26 2013




Chief Marketer Listline Sept. 26

Lists featured this week from Chief Marketer and NextMark include Care.com Pet Owners and Mom365 Email.

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lead capture campaigns

Article

Sep. 26 2013




Why You Should Rethink Your Business Communications Strategy 1

When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors

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America's Cup logo

Article

Sep. 26 2013




Rebranding Sets America’s Cup on the Right Course

Jason Hahn (Chief Marketer) The America’s Cup turned to Designwerk for some rebranding help. The goal was to turn an old ocean race into an event that would appeal more to a younger market without alienating the original fan base.

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Law fake online reviews

Article

Sep. 26 2013




The Fight Against Fake Online Reviews Gets Real

Leonard Gordon (All about Advertising Law) On Monday, the New York Attorney General’s office announced a settlement with 19 companies that agreed to stop writing fake online reviews, or “astroturfing.” This is the biggest in a string of similar legal actions taken against fake reviews, a stark reminder for advertisers to make sure they’re in […]

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Calculator marketing ROI

Article

Sep. 26 2013




Study: Marketers Expect Proving ROI to Be Even More Important Next Year

Chad Warren (Adobe Digital Marketing Blog) According to a study from Adobe and Advertising Week 2013, 83 percent of marketers say proving ROI is “extremely important” or “somewhat important.” Nearly 8 in 10 marketers expect that proving ROI will become even more important in the next 12 months.

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Twitter IPO

Article

Sep. 26 2013




What Twitter’s IPO Means for Marketers

Marketers should already be pondering how Twitter’s IPO will affect their efforts and positioning themselves to succeed.

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Google encrypted search

Article

Sep. 26 2013




Google Is Going to Hide All Keyword Data for Searches

Google will be encrypting all its search activity, which means marketers will be losing nearly all keyword data for searches in the future.

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Survey results

Article

Sep. 26 2013




George Carlin, Social Media and Stuff: Social Media Survey Results

Beth Negus Viveiros (Chief Marketer) Our latest annual social media survey found that Facebook was the most important network for respondents personally. The reason can be found in a quote from the late, great George Carlin. The survey also looks at where marketers are (and aren’t) spending their money.

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Article

Sep. 25 2013




Accelerating the Sales Cycle with Content Marketing and Video

FREE ON-DEMAND WEBINAR More than ever, marketers are using video as part of their content marketing strategy to capture, engage and convert website visitors—and accelerate the sales cycle. Listen to this compelling conversation on how and why brands are utilizing video in their content marketing strategy. In this webinar, you’ll learn: Content marketing trends—what’s happening […]

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