Social media holds a significant and influential place in the customer life cycle, according to a study from Google’s Wildfire division, conducted by Forrester. Among the major findings is that social advertising is an effective way to alert consumers about new products and services. The four stages According to Forrester, there are four stages of…
David Shackley, executive creative director at RedPeg Marketing offers a look into the new order of creatives.
LinkedIn is, unsurprisingly, the go-to social media platform for B2B lead generation, but Facebook isn’t too far behind. The question is whether B2B marketers know how to maximize their lead-gen efforts on Facebook, which is known much more for its ability to reach consumers rather than business decision-makers. A slideshow posted by HubSpot on SlideShare…
According to a study from Interactive Advertising Bureau (IAB) and Ovum, brand marketers’ mobile budgets grew 142 percent between 2011 and 2013. In the update to the 2011 “Marketer Perceptions of Mobile Advertising” survey, 32 percent of marketers say they have annual mobile budgets exceeding $300,000, which dwarfs the 7 percent of marketers who had…
By Michael Weissman, chairman and CEO, SYNQY Corp. Companies make huge investments in brand marketing -- nearly $500 billion globally each year -- to communicate as effectively and beautifully as possible. But as soon as they distribute their brand content to resellers, blogs, social media and other online outlets, the content becomes out-of-date, old content…
PPC advertising isn’t just for e-commerce websites
Facebook is turning its ear to its users in order to show them more relevant ads. According to a post from Hong Ge, the social network’s engineering manager of News Feed Ads, the company is “working on some updates to the ads algorithm to improve the relevance and quality of the ads people see.” Ge…
The Federal Communications Commission (FCC) enacted the Telephone Consumer Protection Act of 1991 (TCPA), which shields consumers from unwanted telemarketing calls, prerecorded or autodialed calls (“robocalls“), fax transmissions, and text messages. However, on Feb. 15, the FCC revealed that it would adopt two revisions that will go into effect on Oct. 16: one that requires…
Lists featured this week from Chief Marketer and NextMark include Care.com Pet Owners and Mom365 Email.
When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors
