For B2B marketers hoping to connect with small and medium-sized businesses (SMBs), there are a number of valuable data points that inform their lead-generation efforts, but none are more valuable than purchasing-time horizon. That’s one of the main findings of a recent survey of more than 500 of Business.com’s pay-per-lead advertisers. Valuable Data According to…
According to estimates from eMarketer, Google is expected to claim 53.2 percent of net mobile Internet ad revenue worldwide this year, a slight uptick from the 52.4 percent it claimed in 2012. Meanwhile, Facebook’s share of global mobile ad revenue in 2013 is expected to be 15.8 percent, nearly three times its stake last year.…
Velocify, the sales automation and lead-management software company formerly known as Leads360, has shared an infographic that compares the science of selling with the art of selling. “Clearly science is an indisputable driver of sales success in today’s fast paced, always-connected world. That said, the value of the art of selling cannot be underestimated
Mobile commerce spending is WAY up. Comscore gives us the details.
Facebook has changed its tune regarding how businesses can run promotions on its social network.
With a change to its Pages Terms, Facebook is making it easier for Page administrators to run promotions on its social network. The old version of the terms required businesses to run promotions via apps only; the updated version lifts that restriction and allows businesses to administer promotions on their Timelines and in Facebook apps.…
Online ads in the future may be able to take into account everything a marketer knows about someone to deliver nurturing ads.
According to comScore, mobile commerce (m-commerce) spending reached $4.7 billion in the second quarter, up 24 percent from the $3.8 billion in m-commerce spending in the second quarter of 2012. In the first half of 2013, m-commerce spending hit $10.6 billion, which is the equivalent of $1 of $10 in total digital commerce spending during…
To maximize the effectiveness of landing pages marketers must question and analyze a number of on-page elements,even if they’re satisfied with the performance.
Shoppers in an El Paso supermarket are being nudged to the produce aisle by a look at themselves in a mirror placed at the front of their shopping carts.
