Month: August 2013

• 51% of B2B Marketers: Purchasing-Time Horizon Is the Most Valuable Lead Data

  For B2B marketers hoping to connect with small and medium-sized businesses (SMBs), there are a number of valuable data points that inform their lead-generation efforts, but none are more valuable than purchasing-time horizon. That’s one of the main findings of a recent survey of more than 500 of Business.com’s pay-per-lead advertisers. Valuable Data According to […]

• Facebook Expected to Claim 16% of Mobile Ad Revenue in 2013, Google to Keep the Lion’s Share

  According to estimates from eMarketer, Google is expected to claim 53.2 percent of net mobile Internet ad revenue worldwide this year, a slight uptick from the 52.4 percent it claimed in 2012. Meanwhile, Facebook’s share of global mobile ad revenue in 2013 is expected to be 15.8 percent, nearly three times its stake last year. […]

• Infographic: ‘The Great Sales Debate: Is Science Overtaking the Art of Selling?’

  Velocify, the sales automation and lead-management software company formerly known as Leads360, has shared an infographic that compares the science of selling with the art of selling. “Clearly science is an indisputable driver of sales success in today’s fast paced, always-connected world. That said, the value of the art of selling cannot be underestimated

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  Mobile

  Smartphones Drive More Mobile Commerce Spending Than Tablets

  Mobile commerce spending is WAY up. Comscore gives us the details.

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  Social

  Facebook Gives Brands More Freedom When Running Promotions

  Facebook has changed its tune regarding how businesses can run promotions on its social network.

• Facebook Loosens Rules for Businesses Running Promotions

  With a change to its Pages Terms, Facebook is making it easier for Page administrators to run promotions on its social network. The old version of the terms required businesses to run promotions via apps only; the updated version lifts that restriction and allows businesses to administer promotions on their Timelines and in Facebook apps. […]

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  Can Marketers Nurture Leads by Retargeting Online Ads?

  Online ads in the future may be able to take into account everything a marketer knows about someone to deliver nurturing ads.

• M-Commerce Spending Hits $4.7 Billion in Q2 2013, Could Reach $10 Billion in Q4 2013

  According to comScore, mobile commerce (m-commerce) spending reached $4.7 billion in the second quarter, up 24 percent from the $3.8 billion in m-commerce spending in the second quarter of 2012. In the first half of 2013, m-commerce spending hit $10.6 billion, which is the equivalent of $1 of $10 in total digital commerce spending during […]

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  The 7 Elements of Landing Pages That Marketers Must Test

  To maximize the effectiveness of landing pages marketers must question and analyze a number of on-page elements,even if they’re satisfied with the performance.

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  Agencies

  Using Mirrors, Social Scientists Outmaneuver Processed-food Giants on their own Turf

  Shoppers in an El Paso supermarket are being nudged to the produce aisle by a look at themselves in a mirror placed at the front of their shopping carts.