Day: June 13, 2013
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Last Chance to Enter—Deadline Today June 28!
The 20th Annual PROMO 100 has been recast as the PROMO “Top Shops,” a compilation of the top pure-play promotional marketing agencies both large and small. Submit your application through June 28.
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Agencies
Don’t Mistake Loyalty for Total Brand Trust
(eMarketer) Participation in loyalty programs should not be mistaken for total brand trust. These are transactional relationships at the core, and brands must be sensitive to how they can provide mutually beneficial rewards that don’t tread too far on consumers’ private lives. This article offers recent research on loyalty to help marketers.
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Agencies
Chief Marketer Listline June 13
Lists featured this week include Our Sunday Visitor, Obama for America and WorkWearSavings.com.
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Social
Foursquare My History Feature Recommends Places Based on History
Foursquare has partnered with Samsung for My History, a new feature that will provide users with individualized heat maps to receive recommendations on places to visit based on where they’ve checked in before.
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Agencies
Using Facebook as a Gateway to Consumer Data
Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer data.
