Day: June 7, 2013

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  Agencies

  Proving the ROI of Dynamic Content Marketing

  Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a website and beyond.

• Facebook Simplifies Ad Products by Cutting More Than Half of the 27 Current Units

  Facebook has heard marketers’ requests for a simplified lineup of ad products by promising to streamline its current stable of 27 ad units to fewer than half that number in the next six months. “As the services we provide to marketers have grown, so have our new products; while each product may be good on […]