June 6, 2013 - Chief Marketer

Report: Mobile Advertisers Targeting Moms Should Heavy-up on the Weekends

If a brand is targeting the mom demographic with mobile campaigns, it’ll want to pay particular attention to their advertising efforts on the weekends. According to recent report from Jumptap, mothers’ use of mobile devices is dramatically higher than the average U.S. consumer’s usage on Saturdays and Sundays. Jumptap’s MobileSTAT (“STAT” stands for “simple targeting […]

Swiffer Suffers Backlash Over ‘Rosie the Riveter’ Ad

In its ads, Swiffer returned Rosie the Riveter, a symbol of female empowerment throughout the 1940s to household labor and got hammered for it.

Agencies

Marketing Automation Consolidation—Why Now?

Salesforce.com acquisition of ExactTarget this week followed by nother major acquisition in December has marketers wondering why consolidation around marketing automation is suddenly so popular? Here are three top reasons …

Agencies

Brand Value Has New Definition For Millennial Marketing

The old formula for “calculating” brand value was functional benefits plus emotional benefits divided by price. Today, that formula no longer holds weight for brands that want to engage Millennials.

Social

3 Tips for Branded Content Marketing on Tumblr

After being acquired by Yahoo, Tumblr places a priority on retaining its viability as a branded content marketing channel. Here’s 3 best practices.

Agencies

Foursquare Paid Promotions in Trial With Small Businesses

Foursquare is testing Foursquare paid promotions with small businesses, expanding a service that had been limited to national brands.

Agencies

Direct Selling in the Age of Online Retail

Here are three reasons why direct selling organizations will continue to thrive even in the face of online shopping.

Agencies

Chief Marketer Listline June 6

Lists featured this week include Companion Animal Protection Society and Citizens Utility Board.

It’s Not Big Data — It’s Select Data That Counts

By Shannon Duffy, vice president of marketing, Salesforce’s Data.com

Think of the last time you engaged with a company. What was on your mind? Chances are there was a very specific thing you were seeking

Download these free special reports to get the latest on what is working in email and incentive marketing as well as getting the most from your lists

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