Day: June 5, 2013

• Vine: What Twitter’s Video-Sharing App Is, and How It Benefits Brands and Marketers

  Vine has done much more than make six-second videos a thing. For marketers, Twitter’s mobile app has breathed new life into the video medium, opening up a door to creative and fun ways to engage audiences, foster brand awareness, show off some personality and maybe even drive some sales. What is Vine? Vine was actually […]

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  Agencies

  Sponsorship Pairs Men’s Health and Total Cereal

  Total Cereal and Men’s Health magazine have teamed up in a sponsorship deal for a nationwide search for the all-around, seasoned guy in the “Total Guy, Total Package” online contest.

• Infographic: The Impact of Giveaway Contests on the Collection of Email Leads and Fans

  Incentivibe, a company that helps small businesses cooperatively run giveaways with each other, has created an infographic based on its own research on how giveaway contests can be used to motivate visitors and encourage them to become email leads. Here are some of the interesting tidbits: –

• Salesforce to Acquire ExactTarget for $2.5 Billion: What It Means for CMOs and the Industry

  On Tuesday, it was announced that Salesforce would pay $2.5 billion to acquire ExactTarget. As part of its biggest acquisition yet, Salesforce has agreed to purchase all outstanding shares of ExactTarget for $33.75 per share, terms that weren’t received well by investors. “By combining ExactTarget’s leading digital marketing capabilities with salesforce.com’s leading sales, service and […]

• Foursquare Is Testing Paid Promotions for Small Businesses

  Taking another step toward monetization, Foursquare is testing paid promotions with some New York City-based merchants, according to Advertising Age. Until now, the location-driven social network has made paid promotions available only to national brands. This marks the first time Foursquare is generating revenue from small businesses. The small-business promotions enable these local merchants to […]