June 3, 2013 - Chief Marketer

Vonage Kicks Off ‘Crazy Generous’ Multichannel Campaign

A new multichannel campaign aims to position Vonage as a company of the people bucking traditional business models.

Infographic: The State of Social Media Marketing in Q2 2013

Wishpond, a company that helps run social campaigns, recently published an infographic offering an up-to-date look at social media marketing today. Here are some of the 17 statistics included in the infographic: –

80% of Marketers Don’t Plan to Use Daily Deals, 69% Plan to Increase Use of YouTube in the Future

Marketers have big plans for the major social media platforms this year, but daily-deals sites and geo-location services are falling by the wayside. These are some of the main findings from Social Media Examiner’s “2013 Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses.” We already covered the other […]

Agencies

The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable

For marketers, the value of data is immeasurable. From the ability to rapidly scale marketing campaigns and target valuable customers to identifying defection patterns in order to prevent churn, data-driven insights can have a real impact to your company’s bottom line. But with the seemingly endless menu of Big Data and predictive analytics tools, technology […]

Agencies

Vitriol Online for Cheerios Ad With Interracial Family

A new TV spot and video from Cheerios that portrays an interracial family is causing quite a stir.

11 Ways to Turn One Piece of Long-form Content Marketing into Dozens More

Generating thoughtful, relevant content without making sure it gets wide-spread distribution to your target audience with a measurable impact is like investing in a Ferrari and only driving it to the mailbox!

QSR/Casual-Dining Mobile Campaigns Using Location Targeting: 2X the CTR, 3X the Foot Traffic

According to a recent report from location-based mobile advertising firm Verve Mobile, about 7 in 10 mobile campaigns from quick-service restaurants (QSR) and casual-dining brands used location-based targeting. These campaigns performed two times better than mobile campaigns that didn’t leverage location targeting. According to Verve’s report, “State of the Market: Location Powered Mobile Advertising,” which […]

Agencies

Chief Marketer Listline June 3

Lists featured this week include Beckett Media Masterfile and the Federal Bar Association.

How to Create Your First Facebook Ad Campaign in 4 Steps

If your business wants to dip its toe in the Facebook ad pool for the first time ever, it’s important to get a grasp of the types of Facebook Ads (right column, paired with news, social actions) and Sponsored Stories (in the News Feed, on the right side of the home page) that are available. […]