May 22, 2013 - Chief Marketer

Twitter Unveils the Lead Generation Card

Back in mid-February, Twitter’s @TwitterAds account was “caught” posting a lead-generation card. Well, today Twitter makes things official with the announcement of the “Lead Generation Card.” This new addition to Twitter’s stable of Cards is meant to help brands drive highly qualified leads, according to the company’s blog post. “The Lead Generation Card makes it […]

Teens Are ‘Meh’ About Facebook, Warming up to Twitter and Sharing More Personal Info

Marketers and brands that are either targeting teens or interested in how the future adult consumer will behave on social media sites should be intrigued by the findings of a recent Pew Internet Project survey of 802 teens. The goal of the survey was to look at how teens manage their privacy on social media […]

Infographic: All You Need to Know About Content Marketing

Demand Metric, a marketing advisory firm based in Vancouver, has assembled a doozy of an infographic covering just about all aspects of content marketing. From statistics to an overview of the process, the infographic walks marketers through what they need to know to be a content marketing mastermind. Here are some stats from the infographic […]