Day: May 14, 2013

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  Agencies

  Big Data is Good—But Big Testing is Better

  Consider this the golden age of data in marketing.

• Infographic: 18 Sweet Tips for Facebook Page Posts

  PostRocket, a company that optimizes Facebook page posts, has created a sweet infographic offering 18 tips for creating effective Facebook page posts. Among the tips are: –

• Only 14% of Businesses Say Their CMS Offers a Complete View of Engagement Across Channels

  According to a study from Econsultancy and Adobe, 94 percent of businesses say it’s “quite” or “very” important to link content management with the ability to measure its on-site performance. Digital asset management and personalization are also key areas that businesses say need to be integrated with their content management system (CMS). However, only 14 […]

• 5 Link-Building Tactics That Aren’t Built on Content Marketing

  Content marketing is all the rage these days, but it’s not the only or best way to build links. “In fact, placing too much emphasis on content can actually distract from what we should be doing most: approaching the unique needs of each client and niche,” writes Pratik Dholakiya, director of SEO and vice president […]

• Seven Effective Content Marketing Strategies for Social Media

  By Paul Taylor, founder and CEO of Webmarketing123

  Content marketing and social media go together like peas in a pod, lovebirds sitting in a tree, “Brangelina.”

  You get the picture: the two work well alone, but together? Yowza!