May 7, 2013 - Chief Marketer

Why The Customer Should Be Central to Inbound Efforts

Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.

Data & Analytics

Key Metrics for Determining Your Marketing ROI

At face value, it may seem like some marketing activities should be eliminated due to a high initial cost per lead.

Agencies

Social, Email Help Charity: Water Raise Awareness

A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager of charity: water, via email. “We […]

Agencies

Weather.com Develops Targeting Solution

Weather.com is working with Lotame to perfect AudienceFX, the site’s audience targeting solution.

How to Generate Leads With Social Media: 50 Tips

By now, if you’re in the business of generating leads, social media is likely part of your game plan. According to an infographic from Brafton, which pulls information from various sources, 90 percent of B2C marketers and 80 percent of B2B marketers invest in Facebook. These numbers are 69 percent and 80 percent, respectively, for […]

Mother’s Day 2013: Paid Search Spend in Flowers/Gifts to Exceed $11 Million

According to AdGooroo, paid search spending by advertisers in the “Flowers & Mail Order Gifts” category is set to surpass $11 million this month, thanks to Mother’s Day. In May 2012, spending hit $9.4 million. AdGooroo notes that the top paid search advertiser in the category (on AdWords in the U.S.) last year was ProFlowers […]

‘The New Rules of Lead Generation’

Marketers know what lead generation is, but too many of them don’t know how to do it well, especially with the landscape quickly evolving. That’s why Dave Scott, CEO and founder of Marketfish, decided to literally write the book on lead generation, “The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI.” We […]

Infographic: How Mobile Can Personalize Marketing

ExactTarget, an email marketing company, has put together an infographic based on a report from Econsultancy about how marketers are falling short of personalizing experiences for consumers, especially on mobile devices. Among the intriguing bits of information from the infographic are: –

Groupon Loses Its Head of Groupon Goods to Staples Ahead of Q1 2013 Earnings

Late last week, GigaOM reported that Faisal Masud, the vice president of Groupon Goods, would be leaving the daily-deals company to take a position at Staples. Masud’s departure comes about a year after he left eBay to lead Groupon’s e-commerce arm, which has seen success since its inception in 2011. The news was shared just […]