The great basic advantage of search marketing directed at consumers is that users self-qualify: If they put into that query box the keyword that brings up your ad or the organic link to your page, then chances are strong that they
If you listen to industry observers, vertical search is a tool with a lot of appeal for users, many of whom are reportedly growing weary of getting back 10 pages of results on a single-word query. Of course, it can also be an effective strategy for the engines taking that vertical approach: It means they
Last month I planned a trip to Italy to visit a friend in Florence. Snagging a cheap fare to London proved painless; all I needed to complete the junket was a frugal flight from London to Italy. My friend told me there were inexpensive fares via Ryanair. But before booking my ticket, I did a…
MGI Lists was chosen to manage the American Society of Association Executives' 17,398-member list. Only business addresses are provided.
Hudson Bay Co., based in Montreal, Canada, has expanded its relationship with Transcontinental Inc. beyond printing to include other direct marketing and analytical services.
Atlas, a Seattle-based digital marketing technology firm, has acquired for $30 million Accipiter, an online advertising technology firm located in Raleigh, NC.
ICG America Inc., a Stamford, CT-based e-commerce holding company, has acquired California Reds Wine Club, which promotes Napa Valley, CA, wines.
LiveDeal.com has broadened its scope from online classified advertising to include Yellow Pages-type listings. The Santa Clara, CA-based firm operates nationwide.
Autobytel Inc. has appointed Jeffrey M. Stibel to its board of directors. Autobytel generates for the automotive sales leads for dealerships through a network of Web sites.
Commerce Planet Inc. reported its consumer loyalty-marketing group signed up a record number (3,466) paid memberships on Dec. 6.
