Papa John’s Ramps Up Gift Card Marketing
Papa John's is using the holidays as a platform for a major relaunch of its gift card. The campaign focuses on a push to drive overall sales and bring in new customers
Circuit City, Best Buy, Others, Enhance Gift Cards
Circuit City's newest gift card is just as valuable at the DVD player as it is at the cash register. Circuit City is the first U.S. retailer to issue a gift card that doubles as a DVD. The card, designed for the holidays, carries a sample from eMusic, TV commercials, product information and a game.
Live from PMA Law Conference: Finding the Way in Pop Culture
Coca-Cola is about as well known and, arguably, as embedded in pop culture as a brand can get. It's lengthy, integrated sponsorship deal with American Idol and the uncanny interest generated by online videos of a couple of guys mixing Mentos and Diet Coke have set the pace.
Blockbuster Incents Netflix Customers with Free Rentals
Blockbuster Inc. is luring users of rival online movie rental service Netflix with free movies
Live from PMA Law Conference: Promotion is a Modern Business
Promotion is a contemporary industry and is more important than ever, playing a key role in integrated marketing along with traditional advertising and public relations
Postal Reform Passes, Just under the Wire
After 11 years of effort, a postal reform bill won approval in a last-minute vote as Congress was packing up to adjourn on Saturday
Hotel.com Spreads Message in Digital Campaign
Hotels.com has launched its first online viral campaign. The viral component focuses on an online instant-win game at HotelGiveAway.com that can be forwarded to friends.
Burger King Rolls Credit-Card Look-alikes
'Tis the season of gift cards, and big name brands are rolling out new offerings just in time for the holidays.
McDonald’s Spruces Up Its Arch Card
McDonald's is making its gift card a fashion statement.
People in the News
Jeff Pomeroy promoted to senior director of public relations for New York City-based Turner Broadcasting Inc.'s Turner Sports unit.
