Yankelovich Inc. has launched Y*Lists, 60 attitudinally driven marketing files available for marketing purposes. The lists draw on Yankelovich’s Monitor consumer research.
Initially, Yankelovich will offer 60 lists that draw off attitudinal, lifestyle, demographic and behavior. The groupings include:
What’s Next Questors — 244,160 Americans who seek out the unusual, or the latest trends and fashions and hottest gadgets;
Wall Street Boomers – 8.7 million people who are looking to use their investments as a means to either retire early, or live well once they do retire; and
Rug Rats & Riches — 48,690 consumers with high incomes and young children – and the desire to open their wallets to keep them happy, active and learning.
During 2006, Yankelovich plans to widen its offerings, and will be launching industry-specific lists.
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