The World Golf League Inc. will target 55 million golfers with a worldwide marketing campaign including infomercials, e-mail and telemarketing.
Thirty-minute infomercials, as well as 30-second and one minute commercials will be produced for the effort, slated to launch in October on local cable networks and The Golf Channel.
The program will be managed by the Altamonte Springs, FL-based league’s marketing staff. Other firms participating in the campaign include Progressive Communications and Global Sports Marketing, LLC, both of Orlando, FL; and American Leisure Marketing & Technology of Tamarac, FL.
A new Web site will also launch in October as part of the campaign, centering on the theme “Red & Black Colors of Victory on Sunday,” which will also be featured in printed material.
The campaign will run through March 2004 in Canada, Europe, South America, Oceania and Asia, as well as the United States. The company expects potential revenues to exceed $35 million in 2004.
The World Golf League markets a professional golf concept, directly and through licensees in the USA and 27 international venues, which allow average golfers to play for prize money in local and regional tournaments culminating with a PGA-style national event and world championship.
In a statement, Mike Pagnano, CEO of the WGL, said he sees potential membership exceeding 1.1 million players by 2007.
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