What’s the ROI of Marketing Automation? (Infographic and Calculator)

Posted on

Marketing automation is seeing widespread adoption, and the number of skeptics is declining. If, however, you or your company is still in need of convincing, Salesforce.com company Pardot has an infographic to help shed some light on the return on investment (ROI) of marketing automation, not to mention a simple calculator to help illustrate the potential benefits.

According to Pardot, marketing automation adoption is set to increase by 50 percent by 2015. Today, 84 percent of top-performing companies use or plan to use automation, and the most compelling reasons for implementing automation are increasing revenue (77 percent), gaining more insight (65 percent) and measuring performance (58 percent).

Here are some other interesting tidbits from the infographic:

–

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More 
	
        

        
Call for entries now open

    

        

        
		
	
Pro
Awards 2023 

	  

	Click here to view the 2023 Winners
             
        

 

 

	
	
        

        
2023 LIST ANNOUNCED

    

        

        
		
	

	  
CM 200
 
	  
Click here to view the 2023 winners!
	    

	
             
        

    













                

                    

        

	
SIGN UP FOR UPDATES!
 Fill out the fields below to receive the latest news and special announcements from Chief Marketer.