The e-commerce services firm Ingenio Inc. has reached an agreement to integrate pay per call direct response advertising on Web sites owned by Marchex Inc., a search marketing services firm.
Internet advertising placed on Web sites will be billed only for the telephone responses being generated. The first ads are supposed to come out in the first quarter.
“Though pay per call is an emerging opportunity, we believe that it will become an increasingly important tool for advertisers to reach Internet consumers,” in a statement said Gary Roshak, vice president of strategic alliances.
