Warner Home Video Stirs Up Some Magic with Harry Potter

Posted on by Chief Marketer Staff

Harry Potter fans may find themselves under the greatest spell of all: a face-to-face with author J.K. Rowling.

Warner Home Video is out with an online sweeps to promote the Nov. 23 release of Harry Potter and the Prisoner of Azkaban on DVD and VHS. The promotion offers the chance to win dozens of prizes including a week-long trip to the U.K. and the chance to meet the famous author and some of the movie’s cast members including Daniel Radcliffe (Harry Potter), Emma Watson (Hermione Granger) and Rupert Grint (Ron Weasley).

Fans can go to Harrypotter.com to enter. By using a special “Time-Turner,” visitors can “turn back” chances to win prizes that were available on earlier days of the sweeps. On the U.S. site, fans can download their own “Time-Turner.” A special Harry Potter icon will appear in the fan’s computer and will glow when new content is available at the Web site. Also, clicking on the icon can launch a “Time-Turner” that will tell fans how many sweepstakes entries and magical trading cards they have. In addition, the “Time-Turner” provides the following activities:

  • Video puzzles: Place movie images in the correct order to unlock eight different film clips.
  • Sound clips: Listen to favorite lines from the movie.
  • Downloads: Download IM icons and desktop wallpapers.
  • Tell a friend: IM or e-mail your “Time-Turner” to friends.
  • Shrunken head: Receive hints and sayings from the Shrunken Head that appears on the user’s computer desktop.

On the day the winners are announced in January, Harry Potter enthusiasts can also start to collect 72 online magical trading cards of their favorite movie characters and scenes and preview the Harry Potter and the Prisoner of Azkaban DVD. The cards can be used to complete a number of game boards. For each game board completed, fans will be awarded special icons or medallions to attach to their screen name, and favorite movie clips will be unlocked and played. Once all game boards are completed, a personalized printable certificate will be presented. The sweeps ends Nov. 23.

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