USAA Celebrates 100 Years With Interactive Army-Navy Activation on Game Day
The USAA, a financial services association for the military community, celebrated its 100th anniversary at the most recent Army-Navy football game with a fan-friendly look back at the game’s 123-year history, including personalized engagements, interactive tech, artifacts and memorabilia, and more. Here’s how the activation’s myriad touchpoints enhanced the game-day experience, according to coverage in Event Marketer.
