TV-Shop Revenue in Western Europe to Grow 54%

Posted on by Chief Marketer Staff

Television shopping in Western Europe is projected to grow 54% to 6.4 billion euros ($8 billion) in revenue by 2012, according to Screen Digest and Goldmedia.

There are currently 65 TV shopping channels broadcasting 24-hours a day in the region using a variety of different program and technology formats, according to the report, which examines live TV, auction TV,
direct response TV and travel shopping.

With 40 channels and a market volume of more than 1.5 billion euros in 2007, ($1.8 billion), the UK has the biggest and the most competitive TV shopping market in Europe with QVC, Ideal, Shopping Direct and Sit-up TV being the biggest players, according to the report.

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