Trends

This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never quite happened.

Chief Marketer’s Marketers of the Year honors an elite group of executives who are redefining what’s possible in modern marketing. These leaders aren’t reacting to change—they’re driving it.

H&R Block’s marketing strategy focuses on Gen Z and relatability, both during tax season and beyond.

Godiva is celebrating its 100 years with a centennial glow-up and swanky new campaign starring the actress Leighton Meester. Angela Fotopoulos, Marketing Director, Godiva, Pladis Americas, dishes on all the details.

Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes.

The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results, particularly when compared to its legacy panel-only product.

Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.

The grocery chain Albertsons is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. Its new click-to-cart product should help. On Monday, Albertsons Media Collective announced the new click-to-cart product, based on its “Add-It” technology for off-site media, which is to say that those […]

Sports marketing agency IMG has released its eighth annual Digital Trends Report, highlighting the technologies and innovations set to influence the sports and media landscape over the coming year. Ashley Shaner, IMG’s Vice President of Strategy & Operations for Digital, shares key insights.

According to Harris Poll research, marketers need to oppose the trend of “beigeification” created by repetitive, omnipresent digital media and social algorithms, and cater to a public that has adopted a lottery mindset.