All Terrain – Benny the Dog is the official office mascot of this Chicago-based experiential agency, whose office décor includes a Superman phone booth and a mobile DJ playing greatest hits. All Terrain’s “strategic experience design” philosophy positions brands to interact in a seamless way with consumers, making them more receptive to brand messages. The Penfolds House event, for example, engaged wine industry leaders, press and respected enthusiasts, generating over 7.4 million impressions.
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