The Unboxing Phenomenon is Booming—But Will It Stick?
Premiums and promotional items can be anything from an afterthought to a highly-coveted item that anchors conversations at a launch, conference or trade show. But, this year, as live events pivoted to in-home experiences, they’ve become just about the only touchpoints for marketers looking to strengthen connections. But are these unboxing kits just a stop-gap…
