How KFC Canada Courted Basketball Fans With a Winter-Friendly Activation
KFC courted Canadian basketball fans with the first-ever winterized game.
Topic | Sports Marketing
USAA Celebrates 100 Years With Interactive Army-Navy Activation on Game Day
How the USAA engaged fans with experiences during the latest Army-Navy football game.
How Budweiser’s World Cup Campaign Supports First-Party Data Collection
Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.
How Grey Goose Has Leveraged its US Open Sponsorship to Connect With Consumers
Grey Goose's sponsorship program has continued to engage consumers at the US Open over its 17-year run.
Five Ways Brands Are Approaching Sports Sponsorships
Ways in which sports sponsorships are likely to show up this fall.
Augmented Reality Adds Impact and Measurability to Tennessee Titans’ OOH Promotion
How the Tennessee Titans NFL team layered augmented reality onto a mural, maximizing its impact and making it measurable.
NFL’s Engages Fans Virtually With Bud Light Cam, Snap Lens and Yahoo Co-Watching App
Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.
Marketers on Fire: First Entertainment Credit Union CMO Amondo Redmond
First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.
Brands on Fire: Michelob ULTRA
We spoke to Ricardo Marques, Vice President of Marketing for Michelob ULTRA, about its NBA virtual courtside experience and marketing during the COVID era.
NFL Draft Partners With FaZe Clan on First Esports Clothing Collab
The NFL's partnership with FaZe Clan marks the first-ever clothing collab between the league and a gaming organization.
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
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