How Ecommerce Technologies and In-Store Experiences Can Enhance the Shopper Experience
How ecommerce tech can complement the in-store experience through cross-channel optimization, inventory integration and more.
How ecommerce tech can complement the in-store experience through cross-channel optimization, inventory integration and more.
Three approaches for producing winning holiday campaigns in this new normal.
With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.
AFM is kicking off the fall season in-store displays featuring promotions designed to elevate engagement, expand usage and increase basket size.
Frito-Lay is back with its Snackable Notes Variety Packs so parents can send kids back to school this fall with a handwritten note on the packaging.
Despite all the conversations, insights and education around marketing to women, some brands still don't get it.
Dixie reaches out to get kids to brush properly with a fun and engaging mobile game.
Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper and the retailer—each play a critical role
As brick-n-mortar retailers fight e-commerce sprawl, personalized in-store customer experiences are putting shoppers in the mood to buy. Here are eight tips:
This author discusses the one simple reason why both Wal-Mart and Costco fall into the “great” retailer category.
Click here to view the 2023 winners!