Topic | Postal Regulations

DMA Offers Data Governance Certification to Marketers

|  by Richard H. Levey

The responsibility for securing data has existed for a long time within organizations’ legal, privacy and information technology units. A new certificate program from the Direct Marketing Association seeks to give marketers a solid grounding in responsible data practices.

FTC Calls For Legislative Oversight of Data Brokers

|  by Richard H. Levey

The Federal Trade Commission has issued a report recommending, in part, that data brokers offer consumers greater transparency into, and control over, data collected and stored. The report also recommends a central web site where consumers can learn about data compilers by name, understand their proceesses, and exercise rights of access to their data.

What UPS-TNT Merger Could Mean for Postal Service

|  by Larry Riggs

Is United Parcel Service’s proposed $6.8 billion acquisition of TNT Express just another corporate mega-merger? Could it create such a large and well-heeled behemoth that could endanger postal corporations abroad, or maybe even the U.S. Postal Service eventually?

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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