The lines between marketing and communications functions continue to blur in 2024. Mastercard's Chief Marketing and Communications Officer, Raja Rajamannar, sheds light on how the two disciplines overlap, integrate and collaborate.
The best PR firms accelerate marketing outcomes by adding third-party validation to what CMOs are already saying and doing. Here are five marketing pain points a PR team can solve, and questions you should consider before investing.
More work must be done to educate stakeholders—particularly within your own organization—on how to understand, evaluate and engage with the work of marketers, our columnist argues.
Increased speed and productivity made possible by AI has given leaders a new challenge: when anyone can create commoditized content, how can you stand out in the marketplace of ideas?
Takeaways for PR and marketing professionals from United Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest.
CM sister pub PRNEWS announced its fourth annual Agency Elite Top 100 earlier this week, which highlights the most innovative PR, marketing and communications firms in the business.
A recent CMO Council study looks at ways in which brand leaders are unifying the marketing and communications teams during these tumultuous times.
Be direct, build trust, provide details: tips for crafting a communications plan for reopening your business
Brands must focus on adding value to consumers and ensure creative is adapted to reflect the crisis.
When we think of March Madness®, our minds go to buzzer-beating shots and unbelievable wins. But how did the NCAA® Division I Men’s Basketball Tournament become such a strong marketing opportunity for businesses each spring? You can advance your career with UWA’s online bachelor’s in integrated marketing communications or online MBA with marketing emphasis.
Click here to view the 2023 winners!
