How Healthcare and Pharma Marketers Are Embracing Connected TV Advertising
Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.
Topic | Healthcare Marketing
Marketers on Fire: EVP Global Chief Marketing Officer for Cigna Kristen Lauria
We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.
Medidata Builds B2B Branding Platform on Hope
A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.
Why Healthcare Marketing Needs to Catch Up
Healthcare marketing may not conjure up thoughts of bold, daring campaigns— but it could.
Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.
