Topic | Healthcare Marketing

Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.

We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.

A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.

Healthcare marketing may not conjure up thoughts of bold, daring campaigns— but it could.