How B2B Marketers Are Converting Virtual Events Into IRL Experiences
B2B marketers are developing a new skill set: the ability to pivot a virtual event into a real-world physical experience.
Topic | Event Marketing
Holiday Marketing: Six Valentine’s Day Brand Experiences
Valentine’s Day marketing activations, from Denny’s, Godiva, Tiffany & Co. and more.
‘Bowie 75’ Retail Pop-Up Celebrates Music Icon’s Birthday in New York and London
Explore five of the Bowie pop-up’s most interactive engagements that helped bring the storied career of a beloved legend to life.
Four Ways AT&T Will Engage Covid-Era Consumers in 2022
How AT&T plans to engage consumers with experiences in the coming year.
How Intel’s Digital-First Experience at CES Engaged Attendees
Intel engaged its target audiences with a digital-first live experience at CES.
Roundup: How Brands Approached In-Person Experiences This Holiday Season
Holiday activations from likes of Amazon, KFC, Walmart and others.
Michelob ULTRA Reverse-Pivots Its Fitness Platform MOVEMENT to a Hybrid Event
Michelob ULTRA’s pandemic-born hybrid experience, the fitness platform MOVEMENT Live, is the brand’s solution to engaging fitness enthusiasts during challenging times.
Coors Banquet and Lifestyle Brand Brixton Partner on Live Music Event to Benefit Firefighters
How Coors Banquet partnered with lifestyle brand Brixton to host a live music experience with a cause marketing component.
How Sephora Transformed Its House of Beauty Experience Into a Virtual Playground
A look at how Sephora transformed its flagship annual House of Beauty experience into a virtual playground.
Event Highlights From the Experiential Marketing Summit in Chicago
Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others.
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