IBM Emphasizes Personalization and Speed at Its Revamped Flagship Event
IBM's flagship conference has new formats, immersive activations and concise content.
IBM's flagship conference has new formats, immersive activations and concise content.
A recap of this year's Experiential Marketing Summit.
Paramount+ and media partner POPSUGAR marketed the streamer’s original musical series to both newcomers and superfans.
The results of Event Marketer's latest Pulse survey, on AI in events.
How to engage fans of the nation's fastest-growing sport.
We talked through C4 Smart Energy's rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.
adidas opted to highlight female athletes during the FIFA Men's World Cup with a trio of 121-foot by 95-foot murals carved in sand.
Explore 18 brand activations that were on the ground at SXSW 2023.
Several automotive brands activated at CES this year, leveraging gamification, AR and other tech to engage attendees.
KFC courted Canadian basketball fans with the first-ever winterized game.
Click here to view the 2023 winners!