Topic | Event Marketing

One-on-one conversations with local Mountain Dew customers led to local marketing and a turnaround in sales.

Take these three steps when bringing your brand into the physical realm, and you’ll have a better shot at capturing and holding your audience’s attention.

As change occurs, how can brands win over audiences through these new mediums? These questions are critical moving forward.

Success in Take 1 doesn't always equate to success in Take 2. Here's how Santa Margherita winery plans to pull off its latest summer tour.

The move will demonstrate the monetary value of exposure provided to brands with its League of Legends events.

L.L.Bean plans to help people get the most out of the precious summer days by spending more time outside, together.

Arianna Orpello, svp, brand, channel, community and field marketing strategy at TD Bank, talks about TD’s history with the community and how it nurtures that relationship.

When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.

There’s no silver bullet solution for making a successful pop-up. A long-lasting and meaningful impact is achieved through a combination of four key factors.

Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.