Mountain Dew Bets 40 Percent of Budget on Reaching Gamers
With a new focus on esports, Mountain Dew has not only ramped up spending, but also product innovation for the gaming ecosystem.
With a new focus on esports, Mountain Dew has not only ramped up spending, but also product innovation for the gaming ecosystem.
When brands like Gillette, PUMA, Chipotle, Toyota, Mastercard and State Farm ink partnerships with esports, everybody wants to get in the game.
The event not only expands Gillett’s international eSports activities, but delivers a host of activations for the expected 14,000 attendees.
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