Brands on Fire: Cotopaxi Chief Brand Officer on the Future of Purpose-Driven Marketing
We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.
Topic | Direct to Consumer Marketing
Three Ways DTC Brands Can Diversify Spend Beyond Social Media
How brands in the the direct-to-consumer marketing space can move beyond social media.
How DTC Brands Are Focusing on Retention During the Pandemic
DTC companies that focus on compelling creative and retention can successfully avoid subscription churn.
B2B Brands Embracing D2C Marketing During COVID-19
Some B2B brands are taking a page from the D2C marketing model and converting portions of their business to target consumers directly.
Marketers on Fire: Nested Bean Founder and President, Manasi Gangan
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
