Direct Mail
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Agencies
Mail Stream: A Report on Incoming Direct Mail
City Harvest Envelope Incorporates Involvement Stickers Among fundraising promotions, involvement stickers are rather uncommon. Rarer still are involvement stickers featured prominently on the outer envelope of a fundraising mailing, a creative strategy …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Mark Shale Celebrates 75 Years Throughout 2004, the covers of all Mark Shale catalogs have featured a small graphic that reads “Celebrating 75 Years,” which refers to the anniversary of the opening of the first retail store outside of Chicago in 1929. …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Williams-Sonoma Introduces Home As promised in Williams-Sonoma’s namesake book earlier this fall, the multi-title cataloger has launched its new Williams-Sonoma Home book, with sights set on filling the gap left by the closing of its Chambers title in …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Norm Thompson Adds Bedding In its autumn edition, the venerable apparel cataloger Norm Thompson introduces a small collection of bedding ensembles, including comforters, quilts, bed skirts, pillow shams and throw pillows. Known for functional and …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Exposures Frames “Boo-tiful” Memories Exposures catalog capitalizes on the upcoming Halloween celebration in its Holiday Preview 2004 book. The Halloween 2004 Frame ($24) is featured front and center on a deep orange cover decorated with a sprinkling of …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Ugg Australia Mails Catalog Ugg boots, the fashion statement made popular by a number of celebrities such as Kate Hudson, Gwyneth Paltrow and Oprah Winfrey, have arrived in homes this fall with the 30-page Ugg Australia catalog. The footwear brand’s …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Lifestyle Fascination Capitalizes on Yoga’s Popularity The Early Fall edition of Lifestyle Fascination, a home tech catalog, features serene cover art of a woman at the beach holding a challenging yoga position under a blue sky. The catalog’s 48 pages, …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Eddie Bauer Launches Campaign for Environment To affirm its commitment to the great outdoors, Eddie Bauer enlisted a raft of celebrity spokespeople and launched its “Explore Your Environment” ad campaign. The campaign includes mass media as well as …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
The Reader’s Catalog Offers Books and More As evidenced by its tagline, “Thoughtful Books & Gifts,” The Reader’s Catalog wants to be a complete resource for fans of the written word. Its debut catalog measures 9″ x 5-1/2″, much like a thin book, is 48 …