CPG Brands

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  Demand Gen

  CPG Brands Lean Into Quirky Culinary Events to Engage Consumers

  Several CPG brands are relying on multisensory culinary pop-ups to get noticed by consumers.

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  Acquisition

  How Driscoll’s Transitioned to Online Grocery Shopping and Product Marketing

  A look at Driscoll’s approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.

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  Acquisition

  How Georgia-Pacific Uses Viewership Data to Measure Media Spend

  Real-time reporting has upped Georgia-Pacific’s optimization game and enhanced ROI.

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  Acquisition

  Mars Wrigley Marketing VP Talks Valentine’s Day and Connecting With Consumers

  Mars Wrigley’s vp of marketing discusses the importance of seasonal marketing and year-round social engagement.