NFL’s Engages Fans Virtually With Bud Light Cam, Snap Lens and Yahoo Co-Watching App
Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.
Topic | Consumer Engagement
How Mars’ Candy Brands Have Engaged Consumers on Social During the Pandemic
Following are examples of how Mars' candy brands are communicating with consumers during the pandemic.
Brand Marketing Strategies Are Shifting (Again) During the Pandemic
With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.
Consumer Engagement Strategies for Brands in the Era of Social Distancing
Following are several strategies employed by brands during lockdown.
How Jameson Adapted Its Marketing Strategy for the COVID-19 Pandemic
Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.
Marketers on Fire: General Mills’ Brad Hiranaga, Chief Brand Officer, North America
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
Marketers on Fire: Nested Bean Founder and President, Manasi Gangan
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
The 10 Best Promotional Marketing Ideas of 2019
Take a look at our pick of the 10 best promotional campaign ideas of the year.
Michelob ULTRA Becomes Beer Sponsor of Thanksgiving Turkey Trotters
Michelob ULTRA has teamed up with Saturday Night Live comedian Beck Bennett to announce its sponsorship of Turkey Trot races.
Customer Retention: The Next Frontier for Today’s CMO
Five tips to boost customer retention.
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